Average Revenue Explosion: From $70 to More Than $400 Per Member

How much extra revenue would your gym bring in if you increased rates by just $10?

What if each client contributed $300 or more to your gross revenue?

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks average revenue per member (ARM) with Kelly Lorenz, owner of FORM gym in Marblehead, Massachusetts.

Kelly’s gym boasts an impressive ARM score: It earned a spot on Two-Brain's December 2023 Top 10 leaderboard, which runs from $427 to $800 per month.

Kelly built her ARM number with a $10 rate increase and the addition of several new, valuable programs that solve clients’ problems. For example, she developed and sold a 10-week program for kids that had a huge effect on her ARM. She also added on-ramps, personal training and small-group training.

Tune in to learn strategies for boosting your ARM, all while retaining high-value clients.

Your first ARM target? $205. If you hit that and serve 150 clients, you can earn $100,000 a year as a gym owner.
 
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1:53 - How has your ARM changed?

4:38  - Adding value

8:20 - Kids programs

13:45 - High-value clients

19:37 - Baby steps for gym owners