Modern Wisdom #777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt
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Apr 29, 2024 Gary Vaynerchuk, a successful entrepreneur and author, shares his expertise on building an online presence. He emphasizes that in 2024, attention is the new currency, and authenticity is key in personal branding. Gary discusses navigating social media's evolving landscape, the importance of resilience against online criticism, and knowing when to monetize your following. He also reflects on the challenges of social media trends and the significance of staying true to oneself amidst the pressures of fame and success.
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Misunderstanding Attention
- Many companies rely on outdated attention metrics, like TV ratings, instead of actual engagement.
- They prioritize reports over being practitioners and understanding current trends like micro-influencers.
Content Creation Strategy
- Create content aggressively, but manage your investments conservatively.
- Capitalize on the opportunities created by established players slowing down.
Selfless Content Creation
- Selfish content creation, focused on personal gain, hinders success.
- Focus on providing value to your audience, asking "What's in it for them?"