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Modern Wisdom

#777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt

Apr 29, 2024
Gary Vaynerchuk, a successful entrepreneur and author, shares his expertise on building an online presence. He emphasizes that in 2024, attention is the new currency, and authenticity is key in personal branding. Gary discusses navigating social media's evolving landscape, the importance of resilience against online criticism, and knowing when to monetize your following. He also reflects on the challenges of social media trends and the significance of staying true to oneself amidst the pressures of fame and success.
01:54:15

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Quick takeaways

  • Valuing attention over traditional platforms is crucial for online engagement success.
  • Authentic content creation builds lasting trust and success in the online realm.

Deep dives

Understanding the Value of Attention in Marketing Strategy

In the fast-evolving landscape of online engagement, the focus shifts to valuing attention over traditional platforms like television and print. Corporate marketers often operate on outdated metrics, neglecting the real-time attention potential of emerging platforms. This disparity emphasizes the crucial shift towards day-trading attention through social media creativity and influencer strategies.

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