Business Wars Apple vs Microsoft | Life After Laptops | 5
9 snips
Feb 8, 2023 
Mike Calore, Senior Editor at WIRED and co-host of the Gadget Lab podcast, and Lauren Goode, Senior Writer at WIRED, dissect the rivalry between Apple and Microsoft, and how it's evolving in a cloud-driven world. They discuss shifting consumer loyalty from hardware to software, the intense rivalries in the smartphone market, and the impact of AI on tech trends. The duo also examines post-pandemic supply chain challenges and how retail experiences in tech have transformed, showcasing the changing landscape of consumer interactions.
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Shifting Tech Focus
- The personal computer isn't the center of the tech world anymore.
- Computing now focuses on ecosystems and software over specific devices.
Microsoft's Enterprise Focus
- Microsoft's focus shifted to enterprise solutions and cloud computing.
- Google's web-based apps and Chrome browser have become dominant in many work environments.
iPhone Loyalty
- Lauren Goode is tied to the iPhone ecosystem because of iMessage and its integration with her Mac.
- Mike Calore uses a Pixel phone.
