The GaryVee Audio Experience

VeeFriends x zerocool | Special Announcement

Mar 8, 2022
Josh Luber, Co-founder of ZeroCool, shares exciting news about the launch of VeeFriends collectible cards, marking a fresh chapter in non-sports trading cards. He details an innovative auction system that encourages community participation while establishing fair pricing in collectibles. With 1,000 premium boxes filled with unique cards, the thrill of collecting rare items is reignited. The discussion also teases potential upcoming themed card sets inspired by pop culture icons, promising to blend nostalgia with modern trading card culture.
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ANECDOTE

Zero Cool Launch

  • Josh Luber left StockX to start Zero Cool, a trading card company focused on non-sports cultural figures.
  • He's excited to launch Zero Cool's first set with VeeFriends, combining culture, commerce, and collectibles.
ADVICE

Market-Driven Pricing

  • Use a market-driven approach to price trading cards, NFTs, and collectibles, reflecting supply and demand.
  • Don't treat these items as retail products with fixed prices.
INSIGHT

Blind Dutch Auction

  • A blind Dutch auction lets the market set the price for limited products.
  • Everyone bids, and all winners pay the lowest winning bid, ensuring fair pricing based on demand.
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