This episode of Revenue Renegades dives into Alexa Grabell’s journey of founding Pocus, a next-generation sales intelligence platform, and explores how AI is reshaping sales ops. Alexa shares lessons from conducting 350+ customer interviews, the importance of unbiased discovery, and how Pocus evolved from product-led sales to a broader vision of unifying siloed data for smarter prospecting. The conversation covers building community, navigating startup hiring and impostor syndrome, and the impact of AI on both sales reps and RevOps. Real-world examples from Asana and Canva highlight how Pocus drives pipeline and efficiency.
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