Out-of-the-Box Nonprofit Storytelling with Carly Euler

10 snips

Nov 13, 2024

Carly Euler, a marketing and communications specialist with a strong nonprofit background, shares her insights on ethical storytelling. She discusses innovative storytelling techniques to stand out in a crowded digital landscape and practical hacks to easily collect powerful stories. Carly emphasizes the importance of consent and dignity in storytelling, exploring how to navigate tricky consent situations. Listeners will learn about the growing trend of positive storytelling and how to build trust through transparency in their narratives.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

From Lacrosse Coach To Storytelling Champion

Carly transitioned from lacrosse coach to nonprofit work and began using MemoryFox early as a customer.
She collected videos and photos from veterans and caregivers, which led to her joining MemoryFox to champion nonprofit storytelling.

ADVICE

Collect Stories From Every Stakeholder

Expand story sources beyond program participants to include donors, volunteers, board members, staff, and corporate partners.
Use varied outputs (education, advocacy, program delivery) so stories serve multiple mission goals, not just fundraising.

ANECDOTE

Vaccine Q&A Video Drove Clinic Attendance

Urban League of Metropolitan Seattle captured community vaccine questions and sent them to trusted local doctors for a cohesive video.
The video correlated with a large increase in people attending their vaccine pop-up clinics.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

In this episode, we’re diving into the art and ethics of nonprofit storytelling with Carly Euler, the creative force behind MemoryFox’s 2023 Ethical Storytelling Report. With experience across multiple nonprofits—from working with youth development at the Wily Network to community fundraising at the Breast Cancer Coalition—Carly knows how storytelling can engage, inspire, and empower. We’ll explore out-of-the-box storytelling techniques, practical ways to collect stories, and the fine line nonprofits walk to ensure their storytelling remains ethical and authentic.

Expect insights on the best ways to get those meaningful stories from volunteers and donors, why positive storytelling is gaining traction, and how to build trust through transparency—all while staying mindful of consent and dignity. If you're in the nonprofit space or curious about storytelling with impact, this one’s for you.

Topics discussed:

New ways to tell stories: Creative strategies to stand out in a noisy digital world.
Story collection hacks: Tools and tactics to make gathering stories easier and more consistent.
Prompts that unlock powerful stories: The questions you should ask to spark meaningful responses.
Ethical storytelling deep-dive: How nonprofits can handle tricky consent situations and build their own storytelling guidelines.

About Carly Euler:

Carly’s heart has always been with nonprofits. Over the years, she’s held roles at organizations like the Wily Network, Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, specializing in marketing, communications, and fundraising. Now leading the marketing charge at MemoryFox, Carly is passionate about helping nonprofits share authentic stories while navigating the ethics involved. She earned her bachelor’s degree from St. Lawrence University and completed an MBA at Gannon University while coaching lacrosse. She lives in Rochester, NY with her husband and her rescue dog, Sadie, and continues to champion meaningful storytelling across the nonprofit world.

Connect with Carly Euler on LinkedIn
Follow Carly Euler on TikTok
Download the 2023 Ethical Storytelling Report on MemoryFox

It’s almost the most wonderful time of year! Giving Tuesday is just around the corner, and to celebrate, Givebutter is giving back $25,000 to nonprofits! Givebutter is the easiest-to-use, all-in-one nonprofit fundraising platform that brings together everything changemakers need to raise more, pay less, and give better, from free fundraising pages, events, and auctions to a built-in CRM, modern marketing features, and so much more. This year, the five Most Engaging Giving Tuesday campaigns on Givebutter will each receive a $5,000 matching donation you can use to multiply your impact this year-end giving season. Get the full spread on Givebutter Gives Back for Giving Tuesday and learn more at www.givebutter.com/nonprofit-nation - I'm so excited to see what you come up with!

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts