One of my presentations at the Wedding MBA conference this year was on Secret-Shopping. We inquired with over 200 companies throughout the year, and around the country, pretending to be an engaged couple, asking for pricing and package information – as so many real couples do. We filled out the contact form on these company’s websites and then waited and tracked the results. Hint: it wasn’t pretty!

Listen to this new 14-minute episode to hear how these companies did (and no, we’re not revealing who we shopped), and what you can learn from this.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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