EP #534 - Levent Künzi: How properti took over swiss real estate

Timestamps:

3:05 - From burning out from the 9-5 to becoming an entrepreneur

8:33 - Scaling properti to an industry leader in 5 years

14:00 - How Levent’s role shifted throughout properti’s growth

22:11 - What’s next for properti

This episode was sponsored by infinity.swiss, Switzerland’s most advanced AI accounting tool. Save 25% by entering code SWISSPRENEUR at checkout.

Episode Summary:

In our second Swisspreneur Documentary series we sit down with Levent Künzi, Co-Founder and CEO of properti, to explore his journey from burnout to building one of Switzerland’s fastest-growing proptech companies. What started as a frustration with outdated industry norms became a mission to simplify real estate, automate transactions, and create a platform-driven brokerage model built around efficiency and customer experience.

Throughout the episode, Levent opens up about the reality of scaling: How the solution isn’t necessarily increasing headcount, why you should hire slow (with a big focus on cultural fit and decide fast if they’re a match or not), and leveraging automations in the age of AI. He shares how properti reinvested early revenue, built a clear playbook, and shifted from a transaction focus to creating a full on platform to support every need. 

We also dive into the mindset evolution behind going from founder-operator to scale-up CEO. Levent reflects on identity and personal sustainability: moving from hustle mode to strategic leadership, why scaling the company required him to first scale himself, and how he surrounds himself with the right board members and investors to help him through struggles and challenging decisions.

Whether you're bootstrapping, fundraising, or transitioning into scale-mode, Levent’s story offers grounded lessons, tactical frameworks, and radical honesty about what it takes to build a category-defining company in Switzerland (and beyond).

This video was produced by: DANGVIDEOS

Cover portrait by smartportrait.

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