Why Ads Are Exposing Coaches Right Now (And What Actually Builds Trust at Scale) with Matt Shiver

Clarity doesn’t come from thinking. It comes from doing, especially when it’s messy.

In this honest and actionable conversation, George welcomes performance coach Matt Shiver to unpack the very thing that keeps most entrepreneurs stuck: overthinking disguised as planning. If you’ve been spinning in circles, stuck in research mode, or doubting your next move, this episode will give you permission, and the tools, to move forward with courage and confidence.

Matt Shiver helps us dismantle one of the biggest illusions in entrepreneurship: the belief that thinking more will make things clearer. Together, George and Matt explore the power of imperfect action, nervous system regulation, feedback loops, and the inner stories that shape your business decisions.

You’ll learn why confidence isn’t built in the future, it’s built in your next step. Expect raw truths, practical frameworks, and a deep reminder that your business grows at the speed of your self-trust.

What You’ll Learn in This Episode:

• How to stop using “strategy” as a way to avoid action
• The difference between reacting from urgency vs. responding from clarity
• Why nervous system regulation is a business superpower
• How to develop internal safety so you stop chasing external validation
• The mindset shift that separates sustainable entrepreneurs from overwhelmed ones
   

Key Takeaways:
✔️Clarity is earned through action: You don’t need more time. You need more reps.
✔️Overwhelm is often a story: Your capacity expands when you stop fueling the chaos.
✔️Business is a feedback loop: Stop waiting for perfect and start testing fast.
✔️Your nervous system sets your ceiling: If you can’t regulate, you can’t scale sustainably.
✔️Confidence is built in motion: You grow your self-trust by doing, not thinking.
 

Timestamps & Highlights:
[00:00] – Matt’s return and what’s changed since his last appearance
[06:14] – “I’m stuck” – the trap of endless planning and procrastination
[12:08] – The illusion of clarity and how to take aligned action
[17:39] – Regulating your nervous system for better business decisions
[24:53] – Feedback vs failure: why fast iteration is key
[30:30] – Self-sourcing safety and detaching from outcomes
[38:22] – How to expand your “window of tolerance” as a leader
[47:19] – The energetic cost of indecision and delay
[53:40] – The 3-part check-in George uses for aligned choices
[1:00:21] – Matt’s closing advice: be in your body, not just your brain
[1:06:10] – The secret to sustainable momentum
 

Connect with Matt Shiver:
Website: mattshiver.com
Instagram: @drmattshiver
Youtube: @drmattshiver

Your Challenge This Week:
What’s one area where you’re thinking more than doing?
DM @itsgeorgebryant and @mattshiver with your insight from this episode—and what your next bold step will be.

And remember: it’s not about doing it right. It’s about doing it real.

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