VinePair Podcast Why is So Much Drinks Education Branded?
Jul 29, 2024
The hosts dive into why so much drinks education is branded, questioning the authenticity of information shaped by big names in the industry. They highlight the impact of brand sponsorships on consumer understanding and the importance of independent voices. A humorous comparison of hiking risks, like ticks, with cocktail-making adds a light touch. They argue for competitive transparency to help consumers navigate the beverage landscape, all while reminding listeners of the need for genuine insights beyond the glamour of branding.
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