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Why is So Much Drinks Education Branded?

VinePair Podcast

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Drinks, Data, and Branding in the Beverage Industry

This chapter reflects on memorable drinking experiences while acknowledging the complexities of data reporting in the beverage industry. The hosts critique brand-centered insights that can distort understanding of consumer behavior and trends. They also discuss the influence of big brands on education within the industry, questioning the authenticity of the information shared at industry events.

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