Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Zack Rosenberg, CEO & Founder at Qortex, an intelligent video analytics platform that has raised $11 Million in funding.

Here are the most interesting points from our conversation:

• Early Industry Insights: Zack reflects on his early career at BuzzFeed, where he was among the first employees. His experiences there provided him with a foundational understanding of content virality and digital marketing strategies that have influenced his entrepreneurial journey.
• Entrepreneurial Lineage: Zack credits his entrepreneurial spirit to his parents, both entrepreneurs themselves, emphasizing the profound impact of their resilience and work-life balance on his career and personal life.
• Product Development Journey: He discusses the evolution of Qortex, initially starting with different aims and gradually pivoting towards video analytics driven by market needs and opportunities, highlighting the importance of adaptability in startups.
• The Challenge of Positioning: Zack talks about the crucial role of positioning in the marketplace and how subtle tweaks in positioning can significantly impact customer perception and product uptake.
• Building a Culture of Curiosity: At Qortex, fostering a culture of curiosity is key. Zack details how the company encourages this through various initiatives like guest speakers, dream meetings, and a company-wide book club to stimulate creative thinking and problem-solving.
• Future Vision for Media: Looking forward, Zack envisions a transformation in how video content is consumed and monetized, predicting a shift towards more personalized and non-intrusive advertising experiences based on content relevance rather than traditional demographic targeting.