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Traditional media has been a master of offering relevant content based on users' locations. And while digital media has far more traceability, brands typically struggle to deliver location-based content to their visitors. Then you have location-centric businesses that only target specific neighborhoods and cities. You might have products relevant to the specific locations as other locations might not care for that. Location-based marketing requires a comprehensive review of your marketing strategy, including product, pricing, positioning, and targeting. So how do you create effective geo-based targeting strategies?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss geo-based targeting strategies for e-commerce. We discussed the nuances of geo-based targeting and planning and how that can provide a personalized experience and improve conversion rate. Finally, we covered the differences between B2B and B2C geo-based targeting strategies along with various tools, technologies, and best practices that help can help you succeed with geo-based targeting.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation