Strategy Hour | Online Marketing for Business Growth 923: The Backwards Launch Playbook: Why Selling First Works
What if I told you that you could sell a digital product before you’ve even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell.
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I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You’ll learn how preselling can help you build alongside your audience, refine your offer, and ensure you’re truly serving their needs.If you’ve been hesitant to launch, I’ll show you why selling first is the way to go.
Episode Highlights
- What You Gain From Selling First and Building Out Later [0:02:27]
- Getting Ready to Launch Backwards [0:10:23]
- Everything I Learned From Preselling Digital Products [0:21:48]
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