The Creative Penn Podcast For Writers

Writing A Bestseller With A.G. Riddle

Jul 25, 2022
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INSIGHT

Choose The Publishing Game You Want

  • Traditional and independent publishing reward different behaviors, from awards and media attention to algorithms, advertising, and direct reader reach.
  • Authors should choose the publishing game that matches their goals, personality, and desired level of control.
ANECDOTE

A Backlist Lets Authors Test Different Games

  • Joanna Penn moved her Brook and Daniel crime series into Kindle Unlimited after recognizing that successful books in that category commonly use KU and advertising.
  • Her wider backlist lets her test different strategies by series.
ANECDOTE

A.G. Riddle Built His Debut Around Strengths

  • A.G. Riddle left software entrepreneurship after realizing he loved creating but not running a company, then spent two and a half years rewriting his first novel.
  • He chose science-based thrillers because they matched his strengths and an underserved audience.
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