#037 Freestyle Friday - Selling vs. Serving Customers As A Personal Brands

This week’s Freestyle Friday focuses on how to work with others and make a good impression while you are maintaining your own personal brand. Running your own business takes a lot of time, and that time is already divvied up as you try to balance several plates at once—logistics, finance, communications and, of course, content. It’s by no means an easy balancing act, so it helps to have a go-to method for establishing rapport with customers to hear what they want and figure out how you can help them.

In this episode, Brandon discusses what he says and does to establish clear, healthy communication with his customers and explains how to push them toward a sale without necessarily giving your services away for free.

The Finer Details of This Episode:

• What do you charge for and what do you give away for free?
• How Brandon establishes a rapport with potential customers.
• What Brandon wants to convey in conversations with people he’s interested in working with.
• Brandon walks us through the process he uses to diagnose his customers’ issues.
• The three choices Brandon’s customers face at the end of the problem-solving process.

Quotes:

“You can learn the tactics of being more persuasive while still maintaining strong relationships with your customers.”

“The problem that they see in their business is a problem and it is one that is solvable, it’s not something they have to do alone.”

“When you’re giving away your free advice, when you’re giving away your tips or tricks, I do think you need to prove to people that you are the real deal.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!