Modern Mentor
Authentic personal branding: How to stand out on LinkedIn with Danielle Hughes
Feb 11, 2025
Danielle Hughes, Chief Personality Officer of More Than Words Copy, specializes in helping professionals craft authentic personal brands on LinkedIn. She emphasizes the importance of optimizing your profile to attract recruiters and discusses the balance between vulnerability and authenticity. Danielle also shares insights on the power of showcasing your mistakes, aligning your true self with your professional branding, and using personal experiences to enhance connections. Tune in for tips on making LinkedIn work for you!
33:35
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Quick takeaways
- Building a genuine personal brand involves selectively showcasing your personality while maintaining appropriate boundaries to enhance career opportunities.
- Active engagement on LinkedIn through thoughtful interactions fosters meaningful connections and reinforces your personal brand narrative.
Deep dives
The Concept of a Genuine Personality Brand
The discussion centers on the evolving definition of personal branding, emphasizing the distinction between personal and personality branding. Rather than sharing every private detail, individuals should highlight aspects of their personality that foster connections while remaining comfortable. This shift encourages professionals to share selectively, thus establishing boundaries while still showcasing their authentic selves. By balancing vulnerability with privacy, individuals can enhance their presence and opportunities in the workplace.
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