Entrepreneurial journey and inspiration

Jamal Ledwoods, the founder of SBTV, started his entrepreneurial journey as a teenager by creating a YouTube channel to showcase music videos. Inspired by his own mother's experience on X-Factor, Jamal wanted to provide a platform for artists who weren't getting mainstream media exposure. He initially focused on MCs and rappers in his local area, but later expanded to feature singers like Ed Sheeran, Emeli Sande, and Jesse J. His success and passion for discovering new talent led him to inspire and mentor others, not only in music but also in blogging, comedy, and other creative fields.