On this episode of the Traction Podcast, Immad Akhund, Founder and CEO of Mercury shares their playbook to 80,000+ customers in more than 180 countries and becoming a multi-billion-dollar fintech company. 

Specifically, Immad discusses:

• Tactics for driving early customer acquisition and getting to go-to-market fit

• How Mercury grew its customer base from 19,000 to more than 80,000 in just 18 months

• The leading indicator for user engagement

• How Mercury got 55% of their customers through word of mouth

• Why you have to invest in things that are the right thing to do but may not necessarily provide monetary value

• How to create a product-focused culture throughout your organization

Learn more at https://tractionconf.io

Learn more about Mercury at https://mercury.com/

This episode is brought to you by:

Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. Scale your customer service without additional investment while still providing efficient and personal customer experiences. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com 

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