Traction Mercury's Playbook for Building a Multi-Billion-Dollar Fintech Company with Immad Akhund
On this episode of the Traction Podcast, Immad Akhund, Founder and CEO of Mercury shares their playbook to 80,000+ customers in more than 180 countries and becoming a multi-billion-dollar fintech company.
Specifically, Immad discusses:
- Tactics for driving early customer acquisition and getting to go-to-market fit
- How Mercury grew its customer base from 19,000 to more than 80,000 in just 18 months
- The leading indicator for user engagement
- Why you have to invest in things that are the right thing to do but may not necessarily provide monetary value
- How to create a product-focused culture throughout your organization
Learn more at https://tractionconf.io
Learn more about Mercury at https://mercury.com/
This episode is brought to you by:
Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. Scale your customer service without additional investment while still providing efficient and personal customer experiences. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction
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