The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth

#43 - How HeyPros is Disrupting Subcontractor Management for Roofers & Contractors

Jul 23, 2025
Dmitriy Ivanchuk, the founder and CEO of HeyPros, shares his journey from the trades to revolutionizing subcontractor management. He discusses how his platform simplifies chaos in the construction sector, making it easier for contractors to connect with skilled workers. Key topics include the importance of building strong relationships with subcontractors, effective communication, and automated processes for growth. Dmitriy also highlights the value of clear expectations and the future of technology in project management for roofing and contracting.
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ANECDOTE

Dmitriy's Origin in Trades

  • Dmitriy Ivanchuk started in construction by running a painting company from age 18, after years of painting with his father.
  • He noticed immigrants struggled to find subcontracting work, inspiring the core idea behind HeyPros.
INSIGHT

Misaligned Expectations Harm Subs

  • Poor subcontractor performance often stems from a misalignment of expectations rather than inherent bad behavior.
  • Proper communication and motivation can turn underperforming subs into top performers.
ADVICE

Set Clear Expectations and Reward

  • Vet subcontractors with consistent questions and set non-negotiable company expectations upfront.
  • Reward subs regularly with positive feedback to motivate and build trust.
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