The Smart Passive Income Online Business and Blogging Podcast

SPI 595: Proving the Riches Are in the Niches with Matt Giovanisci

Jul 20, 2022

Matt Giovanisci, a pool maintenance expert and owner of SwimUniversity.com, shares his incredible journey to niche marketing success. He reveals how adapting strategies specifically for his audience skyrocketed his business. Matt discusses the importance of digital products and effective sales tactics, including creating engaging lead magnets. He also highlights his shift from a band to creating a thriving e-commerce site. Additionally, listeners get insights into the challenges of launching online courses and the joy of pursuing creative passions beyond business.

44:50

Episode guests

Matt Giovanisci

Highlights

AI Chapters

Episode notes

The Benefits of Running a Small Business

01:29

How to Make a Course That's Worth Thousands of Dollars

01:53

Intro

2min

Harnessing Niche Marketing for Business Success

2min

Navigating Data Privacy and Entrepreneurial Education

4min

From Band to E-Commerce: A Marketing Journey

17min

Navigating the Digital Course Landscape

20min

Exploring Creative Ventures Beyond the Pool

2min

Building Authority in Niche Markets and Podcasting Opportunities

4min

#595 There’s no shortage of business strategies out there. But what if you’ve tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did that, his business skyrocketed. Now he’s the absolute authority in his niche and he’s bringing in hundreds of new subscribers per day. So what’s the business? Pool maintenance. Yes, pool maintenance! We always say the riches are in the niches. Matt is a classic example of that, and today we get to hear his whole story. We talk about the simple strategy that changed everything for him, selling digital and physical products, opting out of new trends, and much more. It was a fascinating chat with loads of actionable advice for us. Show notes and more at SmartPassiveIncome.com/session595.

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