The Smart Passive Income Online Business and Blogging Podcast SPI 595: Proving the Riches Are in the Niches with Matt Giovanisci
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Jul 20, 2022 Matt Giovanisci, a pool maintenance expert and owner of SwimUniversity.com, shares his incredible journey to niche marketing success. He reveals how adapting strategies specifically for his audience skyrocketed his business. Matt discusses the importance of digital products and effective sales tactics, including creating engaging lead magnets. He also highlights his shift from a band to creating a thriving e-commerce site. Additionally, listeners get insights into the challenges of launching online courses and the joy of pursuing creative passions beyond business.
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Pool Business Origin
- Matt Giovanisci's first job was at a pool store at 13.
- He stayed in the industry, learning web design to create a band website.
Swim University Early Days
- In 2004, Matt started Swim University using basic HTML and PHP.
- He focused on AdSense and affiliate marketing, leveraging his pool knowledge.
Fired and Focused
- Matt was invited to Martha Stewart's show, prompting him to use his real name.
- His boss discovered his side hustle and fired him, leading him to focus on Swim University.