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The Ecommerce Roadmap
227. From stressed to confident. An inside look at a 2 year transformation
Aug 6, 2024
Michelle Smith, founder of MamaSuds, shares her inspiring two-year journey from stress to confidence in business. She discusses how she shifted from working excessively to focusing on high-value tasks that drive revenue. Michelle highlights the importance of community and mentorship for business growth and emphasizes the need to prioritize loyal customer relationships over traditional advertising. Her transformation resulted in increased profitability and a better work-life balance, making her business more sustainable and fulfilling.
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Quick takeaways
- Michelle Smith's transformation highlights the significance of strategic delegation and systems implementation to alleviate overwork and enhance business efficiency.
- Her story underscores the necessity of understanding customer acquisition costs and prioritizing profitability to cultivate a sustainable and confident business model.
Deep dives
Transforming from Manager to Leader
A significant shift in business dynamics can be marked by a transition from merely managing daily operations to leading the overall business strategy. The experience shared by a store owner highlights how finding a suitable mastermind program empowered her to gain control over her company, alleviating the burden of overwork. She reports now enjoying increased confidence, reduced working hours, and the freedom to take vacations without being tied to her computer. This newfound leadership and autonomy signify a transformative business journey that emphasizes strategic thinking and effective delegation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode