11min chapter

The Ecommerce Roadmap cover image

227. From stressed to confident. An inside look at a 2 year transformation

The Ecommerce Roadmap

CHAPTER

Transforming Business Strategy

This chapter explores a significant transformation in business approach, emphasizing the harsh realities of customer acquisition costs and the resulting shift in advertising strategies. It highlights the importance of focusing on profit, setting achievable goals, and prioritizing loyal customer relationships to ensure long-term sustainability.

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