Business Movers Making the News - Ted Turner and CNN | Two Giant Egos | 1
Mar 13, 2025
Ted Turner's ambitious vision for a 24-hour news channel reshapes the media landscape. From his dramatic America's Cup victory to rallying resources for CNN's launch, the narrative highlights Turner's bold moves and calculated risks. Key figures like Reese Schonfeld emerge, pushing for nonstop coverage and innovative newsroom strategies. The challenges of securing satellite space and advertisers add tension, while the quest for a major launch story underscores the stakes. Dive into the fascinating dynamics behind this groundbreaking media revolution!
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From Sailing Win To Bigger Gambles
- Ted Turner celebrated winning the America's Cup and used the victory to cement his reputation as a winner.
- The episode frames this sailing triumph as a precursor to his next big gamble: launching a 24-hour news network.
Spotting A Market Gap In News
- CNN emerged because Ted Turner saw an unfilled niche: a channel that made news the star.
- He recruited Reese Schoenfeld to convert the idea into a feasible television product.
The Phone Call That Started CNN
- Reese Schoenfeld got a surprise phone call from Ted Turner pitching a dedicated news channel despite previously telling Turner he hated news.
- Turner asked two questions: can it be done, and are you the person to do it, and Reese answered yes to both.
