Mastering Multi-Brand Franchise Marketing with Burke Cueny

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.

The conversation explores key topics such as:

• The shift from a generalist marketing approach to a specialized internal agency model
• Balancing internal capabilities with external agency support
• The debate between a "house of brands" vs. "branded house" marketing strategy
• The resurgence of print and direct mail in a digital-first world
• The power of integrated tech stacks and digital attribution in franchise growth

Burke reflects on his early career at Domino’s, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.