The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2
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Apr 16, 2025
Get ready for a fiery roast featuring three newsletters! Each one struggles with clarity, audience targeting, and effective onboarding. Discover how a European products newsletter misses the mark on credibility. Dive into the challenges faced by an AI-focused newsletter, where the messaging might be too complex. Lastly, a procrastination-themed newsletter raises questions about engagement and focus. Tune in for valuable lessons on optimizing content, refining audience strategies, and enhancing overall newsletter impact!
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volunteer_activism ADVICE
Define Clear Newsletter Audience
Clearly define your newsletter's target audience to increase sign-ups and engagement.
Specify what problem your newsletter solves to attract and retain the right subscribers.
volunteer_activism ADVICE
Showcase Content Before Signup
Provide ungated sample content to entice potential subscribers.
Use the welcome email to highlight your expertise and credibility early on.
volunteer_activism ADVICE
Boost Engagement With Polls
Incorporate interactive elements like polls to increase reader engagement.
Use reader feedback to understand preferences and tailor future content.
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Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one.
These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you'll get much more out of watching it on YouTube (see YT link in the show notes below).
Why newsletter roasts?
We're doing these roasts as a way to give back to our listeners—especially those who leave this podcast a rating & review—and to help every listener improve their newsletter by learning from the mistakes others have made.
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Growth In Reverse (Newsletter Growth & Email Marketing)