The Foundr Podcast with Nathan Chan 462: Why Subscription Products Need Purpose with Jessica Rolph of Lovevery
Your first product won’t always be your best seller. Jessica Rolph’s organic baby food business Happy Family Organics failed twice before finding product market fit and scaling from $0 to $63M in sales. After exiting HappyFamily in 2016, Rolph launched Lovevery, a subscription brand that sells early-childhood development play kits and solutions. Lovevery has 300,000+ active subscribers and has been named one of Fast Company’s “World’s Most Innovative Companies.”
Listen to Nathan and Jessica discuss:
- How she discovered a market for Lovevery and Happy Family
- Why Happy Family failed twice before they even launched
- The bootstrapped early days living in New York City
- Exiting to Danone and dreaming about Lovevery
- Why ugly prototypes are the way to go
- How Happy Family’s best-seller came about by accident
- How to find product market fit for retail and DTC
- If you need a subscription product
- How to retain customers
- And much more product advice…
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