The Private School Leader Podcast

Episode 160: Luke Skywalker And Katniss Everdeen Can Help You Solve Your Most Expensive Problem

Nov 8, 2025
Discover how Luke Skywalker and Katniss Everdeen can help schools save money by focusing on student retention. Learn that retaining a student costs seven times less than recruiting a new one. Explore the hero's journey framework and how to position parents as heroes in their children's education. Understand why schools should act as guides rather than experts. Plus, grab six practical strategies to enhance retention and keep families engaged. Make retention a shared responsibility for the whole staff and visualize success together!
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INSIGHT

Retention Is Your Most Expensive Problem

  • It costs roughly seven times more to enroll a new student than to retain a current one.
  • Losing a student also forfeits multiple future years of tuition, multiplying the cost of attrition.
INSIGHT

Hero's Journey Explains How Stories Hook Us

  • Great stories follow a simple arc: a hero with a problem meets a guide who gives a plan and calls them to action.
  • That arc ends in a climactic scene where the hero overcomes the problem and our brains respond to this structure.
INSIGHT

Make Parents The Hero, School The Guide

  • Position the parent as the hero with a problem and the school as the guide offering a clear plan.
  • That framing creates buy-in and links retention (re-enrollment) to the parent's story arc toward their child's graduation.
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