Retention Costs vs Recruitment Costs

I know that the title of today’s episode is a little bizarre, but just trust me. I promise, by the end of this episode, you’re going to see how the heroes from The Hunger Games and Star Wars can help your school save tens of thousands of dollars every year.

I want you to imagine that every gas station in your town, except one, suddenly started charging $28 a gallon instead of $4. Would you drive across town to buy the cheaper gas? Yes!

What if every pizza joint in town, except one, started selling large pizzas for $140 instead of $20? Are you going to take your business to the one pizza shop charging $20 for a pizza? Of course you are!

So when we know something costs seven times more, it’s a no-brainer to focus on the cheaper option, right? Unfortunately, in most of our private schools, we often ignore something of great value and spend 7X the money and resources on something else. Sounds nuts, right?

Today, we’re going to fix that!

On today’s episode of The Private School Leader Podcast, I am going to teach you how Luke Skywalker And Katniss Everdeen Can Help You Solve Your Most Expensive Problem

I know that you are super busy, so be sure to listen while you are doing something else. I hope that you will get value from this episode as you serve and lead your school community. Thank you for taking some time out of your day to listen to the podcast!

Thanks for making a difference,

Mark Minkus

I am really excited to share a brand new resource with you that I just created. It is called The 6 Keys To Improving Your Relationship With Your Board. The most important relationship in our private schools is the one between the Board and the Head of School and I think that there is always room for improvement. This FREE guide is a 7 page pdf where I give you specific strategies to strengthen your relationships with your board members. So go www.theprivateschoolleader.com/board to grab your free guide!

I want to say thank you for listening to the podcast by giving you a FREE GIFT. It is called The 7 Steps To Having Successful Meetings With Upset Parents. This guide is an 11 page pdf that gives you a step by step plan to have better meetings with the parents at your school. Every good coach has a game plan. Every good teacher has a lesson plan. Too many private school leaders don’t have a plan when they sit down to meet with an upset parent. Well, now you have a PLAN! You can grab this FREE GUIDE at www.theprivateschoolleader.com/meeting

Being a private school leader is a VERY difficult job. You have to make hundreds of decisions every day, and you have to keep everyone safe, increase enrollment, keep the parents happy, keep the board happy, motivate the teachers, deal with student discipline, beat last year’s test scores and come in under budget.

That can lead to you feeling tired, discouraged and stressed out. I’ve been there. That’s why I created THRIVE Academy just for you. THRIVE Academy is a digital course that will help you get out of survival mode and get back to feeling energized at school. To learn more, go to www.theprivateschoolleader.com/thrive 

Are any of these statements true about you?

• The "tyranny of the urgent" controls my day, and I start working on my important tasks when the school gets quiet.
• I feel discouraged, lonely, exhausted and stressed out. I'm not sure that my job is sustainable.
• My school invades every part of my professional and personal life.
• I want to have a long and happy and fulfilling career as a private school leader.
• I feel called to do this work, but I am not sure how long I can keep doing it if nothing changes.

I have felt that way many times during my career. That’s why I created the PSL Pro Membership

PSL Pro is a membership community that helps Private School Leaders go from feeling stressed out, discouraged and lonely to feeling energized, fulfilled and supported.

You will have access to a thriving community of school leaders who actually "get it" and "get you"! We go LIVE every week for a Masterclass, a Success Path Group Coaching Session, two "We Get It" Roundtable Sessions and a live Q&A about anything and everything related to Private School Leadership.

The PSL Pro Success Path is a Step by Step Plan to get you from where you are to where you want to be as a leader. Different Levels: The Overwhelmed Drifter, The Intentional Architect, all the way to The Fulfilled Mentor. After you choose your level, you will be guided, step-by-step, through the content in THRIVE Academy. This content, along with my guidance and the support of other leaders, will take you from where you are all the way to being The Fulfilled Mentor!

Learn more about how you can join the PSL Pro community by going to www.theprivateschoolleader.com/membership

I want to give you a brand new resource that I just created a few weeks ago. It is called: The 4 Worst Things Parents Believe About Your School And How To Change Their Minds. Have you ever gotten really frustrated when parents believe things about your school that aren’t true? I think that it is really infuriating and discouraging. Unfortunately, parent perception is reality. Well, I have created a pdf guide that will talk about 4 super problematic things that parents probably believe about your school. Most importantly, I am going to teach you how to change their minds. You can grab this FREE guide at www.theprivateschoolleader.com/believe

What is your biggest problem right now? I want to hear more about your biggest problem and I want to help you solve it. 

Whether your problem is feeling guilty that your family gets what’s left of you at the end of the day, relentless parents, difficult teachers, a lack of boundaries between work and school, feeling overwhelmed, Imposter Syndrome, enrollment or teacher morale, I can help.

I would love to hear more about your biggest problem and I would love to be your coach. Go to www.theprivateschoolleader.com/coaching to learn more about working with me 1-on-1.

I am excited to share with you a new resource and I want to give this to you as a FREE GIFT to say “thank you” for listening to the podcast. It is called The 7 Secrets To Improving Teacher Morale. As private school leaders, we are always looking for ways to improve teacher morale at our schools, but it is hard to know where to start. Well, now you have a step by step plan and you can grab it at theprivateschoolleader.com/morale

Do you ever have “Teacher Drama” at your school? Well, I am excited to share with you a new resource called 5 Strategies To Reduce Teacher Drama At Your School. This is a 9 page pdf that will give you strategies that will help you to actually reduce teacher drama at your school. Go to www.theprivateschoolleader.com/drama to grab your free guide.

I am super excited about a brand new resource that I want to share with you for FREE! It is a 45 minute Masterclass called: “Winning At School Without Losing At Home”. This is a video webinar training complete with guided notes and it will do exactly what the title says. This training will help you to be successful, organized and energized at school while still taking good care of yourself AND your family! Does that sound too good to be true? Go to theprivateschoolleader.com/winning to grab your free Masterclass training Winning At School Without Losing At Home”.

I’ve created a free resource for you called “The 6 Things That Every Private School Teacher Wants From Their Leader”. This guide is a 6 page pdf that will be a game changer for you. I guarantee you that if you do these 6 things, the teachers at your school will be happy to follow you. You can pick up your free guide by going to www.theprivateschoolleader.com/guide 

I want to give you a gift to say “thank you” for listening to the podcast. I have created a FREE guide for you called “5 Strategies To Help You Work With Difficult Parents”. We know that working with parents is part of the job and most of our parents are great, but some of them can be very demanding and emotional and difficult. This guide will give you the tools that you need to build better relationships and have better meetings with the difficult parents at your school. Go to www.theprivateschoolleader.com/parents to grab the guide. Thank you again for listening every week!

I want to give you a FREE gift called 7 Strategies To Effectively Deal With Difficult Teachers. Sometimes we need some courage and confidence to deal with difficult teachers. What you need is a plan! This guide is a step-by-step plan that you can use to help one of your difficult teachers improve their performance and improve their attitude. Go to theprivateschoolleader.com/difficult to grab this free guide!

Please check out all of the free resources on my website that can help you serve and lead your school community. There are "Plug & Play PD's" (45 minute webinars with guided notes) as well as Top 10 Lists of Leadership Books, Productivity Books and TED Talks over at www.theprivateschoolleader.com/resources. You can grab the show notes for today's episode at www.theprivateschoolleader.com/episode160

Please write a review of this podcast and help the algorithm push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at mark.o.minkus@gmail.com Thanks!!

I’ve created a FREE RESOURCE for you called “The Top 6 Ways To Protect Your School From a Lawsuit”. This is a 10 page pdf that will help you to keep your staff and students safe and help keep your school out of court. Litigation is expensive, time consuming and extremely stressful. This common sense guide will help you to be more intentional and proactive when it comes to protecting your school. You can grab “The Top 6 Ways To Protect Your School From a Lawsuit” at www.theprivateschoolleader.com/lawsuit. Thanks!

I am excited to share a resource with you called: “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” What is “Verbal Judo”? "Verbal Judo" is a communication strategy that focuses on using words effectively to de-escalate conflict, resolve disputes, and achieve positive outcomes in various interpersonal interactions, particularly in high-pressure situations. 

George Thompson and Jerry Jenkins wrote a book called Verbal Judo: The Gentle Art Of Persuasion. So, I have taken several important strategies from the book and applied them to your life as a private school leader. Grab your free copy of “How To Use Verbal Judo To Have Better Conversations With The Parents At Your School” at www.theprivateschoolleader.com/judo