AdTechGod Pod Ep. 37 Katie McAdams from Basis Technologies chats with AdTechGod
Jul 16, 2024
Katie McAdams, CMO at Basis, discusses growth in ad tech, challenges faced by agencies, charitable work in Chicago, balancing commitments, and beliefs in afterlife and kindness.
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Katie's Career Journey to CMO
- Katie McAdams started in journalism but quickly shifted to advertising sales at a newspaper. She took a risk joining a small startup that became Centro, now Basis, where she’s worked nearly 20 years.
- She credits her longevity to the company’s evolution and growth in the ad tech space, not just staying with the same company unchanged.
Growing Pains of Scale
- Rapid company growth brings both joy and mourning the loss of smaller company culture.
- The company’s growth mirrors employees’ personal growth, binding them through shared evolution and deep relationships.
Why Employees Stay Long-Term
- Employees stay at Basis due to passion for the mission and transparency of leadership.
- Commitment to personal growth and real company values trump short-term financial incentives.