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AdTechGod Pod
Ep. 37 Katie McAdams from Basis Technologies chats with AdTechGod
Jul 16, 2024
Katie McAdams, CMO at Basis, discusses growth in ad tech, challenges faced by agencies, charitable work in Chicago, balancing commitments, and beliefs in afterlife and kindness.
24:18
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Quick takeaways
- Adquick offers fast OOH campaign launches with accountability bridging traditional and digital marketing.
- Katie McAdams' career showcases growth from journalism to ad tech, emphasizing versatility and dedication.
Deep dives
Adquick Revolutionizes Out-of-Home Advertising with Digital Marketer Experience
Adquick streamlines out-of-home advertising by providing advertisers with quick access to over 1600 premium media owners, facilitating 10 times faster OOH campaign launches within 48 hours. It offers accountability and measurability akin to online ads, bridging the gap between traditional and digital marketing experiences.
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Discover
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