Grow A Small Business Podcast With years of sales & marketing experience gained at technology firms, founded a company in 2007, aged 52, dedicated to helping partners create marketing. Generated up to $7 million in revenue with 70 FTEs for over 13 years. (Gail Mercer-Mackay)
In this episode, I interview Gail Mercer-Mackay, the Founder and CEO of Mercer-Mackay Digital Solutions based in the province of Ontario, Canada. The company is dedicated to helping technology companies market their brands through storytelling using website copy, blogs, case studies, eBooks, and other digital content.
With years of sales & marketing experience gained at technology firms, Gail founded her own digital marketing company in her early 50s in 2007. Along with her passion and enthusiasm for storytelling, she's committed to helping people build valuable business and personal connections. For over 13 years, she has helped a lot of partners gain customers, grow revenue, and number of FTEs to 70.
Gail was fascinated by how technology shaped the world and how storytelling is effective in education, learning, and applications. Getting potential customers for their partners is always a great feeling that they are more convinced to be consistent with the way they tell stories to others.
This Cast Covers:
- A marketing agency that helps technology companies uniquely deliver their stories and brand.
- A full-service agency doing everything for their clients' company so people will recognize that they have something special to offer.
- Two main streams for revenue are the combination of templates and processes and wizards and access to experts.
- How stories are one of the most powerful ways to educate the audience and become potential customers.
- Helping customers get to the heart of how they help their customers, transform, change, and revolutionize as a result of the technology.
- Specialize in writing blogs, newsletters, case studies, awards, press releases, e-books, and other vehicles to help their customers tell their stories.
- How a passion for technology enables them to become the clients' biggest supporters.
- From a salesperson to a marketing content writer, and owning a digital storytelling company.
- One of the top marketing agencies in the world for technology companies.
- How covid become a big driver for them to provide services to many more companies that need publicity online.
Additional Resources:
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Quotes:
"The story is not about technology, the story is always about transformation." – Gail Mercer-Mackay
"Get disciplined and just do it consistently." – Gail Mercer-Mackay
"If you don't have a big budget, you can do lots of things but just be consistent about it." – Gail Mercer-Mackay
"When you focus on what you want to do, and you put a plan together, that's where you're growing and things just happen." – Gail Mercer-Mackay
"You will get everything you want in life if you help everybody else get everything they want in life." – Gail Mercer-Mackay
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Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0