Close to bringing in $10B in revenue this year, India's becoming the apple of Apple Inc's eye

Last Friday Apple reported the sixth straight record quarterly revenue from iPhone sales in India. Its FY2023 revenue from the country now stands at almost $6 billion. In fact, analysts say that by the end of this year, especially with the festive season around, it is very close to hitting $10 billion. Apple’s share in India’s smartphone market is now estimated to have touched 6%. CEO Tim Cook while speaking about Apple's performance called the Indian market extraordinary.

But for over a decade since it launched in India, Apple's growth was sluggish to the point of being stagnant.

What brought about this turnaround?

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