Marketing Over Coffee Marketing Podcast UChicago Medicine CMO Andrew Chang at Salesforce Connections!
Jun 12, 2026
Andrew Chang, CMO at UChicago Medicine, leads digital transformation and patient engagement with Salesforce and AI. He traces a path from pre-med to airlines, UPS, and healthcare. Topics include building a patient Data 360, going all-in on AI and AgentForce for chat/voice/SMS, seven high-impact AI use cases, and operational integrations like parking and wait-time alerts.
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From Pre‑Med To Database Marketing
- Andrew Chang pivoted from pre-med molecular biology to marketing after hating lab work and discovering advertising in a business school case competition.
- He started at a web-traffic startup in 2001, then did genomic research briefly before committing to marketing and database programs like frequent flyer schemes.
Airlines And UPS Shaped His Approach To Healthcare
- Andrew built his career in airlines and logistics running frequent flyer programs and later UPS business segments before moving into healthcare marketing in 2016.
- A mentor introduced him to healthcare, noting his digital and analytics skills were scarce in that field and led to his role at Piedmont Healthcare.
Analytics‑Led Marketer With Creative Roots
- Chang positions himself between creativity and analytics but leans analytical, influenced by an academic family and creative maternal side.
- That hybrid view shaped his focus on data-driven marketing in healthcare where analytics were less common when he joined.