Coffey & Code

Beyond Reality: Designing the Future with XR and AI

11 snips
Apr 24, 2025
Josh Bankston, a partner at Mace Virtual Labs with over 13 years in the XR industry, dives into how Extended Reality is transforming education and business. He emphasizes the importance of thoughtful product design, iterative development, and the role of internal champions in tech adoption. The discussion covers real-world XR applications, the integration of AI in 3D modeling, and the significance of community collaboration in the XR movement. Learn how immersive experiences can enhance engagement and storytelling while driving brand connections and organizational growth.
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ADVICE

Solve Real Problems Before Buying XR

  • Do focus XR projects on real problems and measurable ROI before buying hardware.
  • Ensure you plan provisioning, kitting, and last-mile delivery to make deployments usable.
INSIGHT

Details Make XR Deployments Professional

  • Small details in hardware accessories matter for credibility, usability, and brand perception.
  • Thoughtful design choices enable repeatable, brandable products that scale beyond custom hacks.
ANECDOTE

Iterated HMD Case Built For Travel

  • Josh described iterating four or five times to build a durable, branded HMD carrying case for frequent travel.
  • The final design balanced protection, accessibility, and customization for clients.
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