In this episode of Coffey & Code, host Ashley Coffey sits down with Josh Bankston, Partner at Mace Virtual Labs, for a deep dive into the evolving world of XR—Extended Reality—and how it’s reshaping the future of education, business, and immersive experiences.
With over 13 years in the XR industry, Josh shares powerful insights on the importance of thoughtful product design, why iteration is key to innovation, and how champions inside organizations play a critical role in adopting new technology. From VR-powered training to brand activations that forge direct audience connections, this episode is packed with takeaways for anyone looking to design meaningful, tech-forward experiences.
You’ll also hear about:
Real-world examples of XR in action across industries
The shift toward AI-integrated 3D modeling and development
How immersive tools are changing the way we engage and learn
Why community and collaboration—not gatekeeping—are the heartbeat of the XR movement
If you’re curious about how to leverage XR and AI to design the future of work, learning, and storytelling—this one’s for you.
EPISODE CREDITS:
Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.
Headshot by Brandlink Media
Introduction music composed and produced by Ashley Coffey
LINKS
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