Turning Your Passion into Your Business with Sara and Ben Jensen
May 14, 2024
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Sara and Ben Jensen share their journey from infertility struggles to founding Hugh & Grace, a brand supporting hormone health. They discuss the impact of everyday product ingredients on hormones, entrepreneurship insights, and turning passion into business success.
Infertility struggles led Sara and Ben to create Hue & Grace for hormone health products.
Ingredients in everyday products can disrupt hormones and lead to various health conditions.
Emphasis on work-life balance and intentional living is integral to personal values in business growth.
Deep dives
Building a Lifestyle Wellness Brand
Sarah and Ben Jensen founded Hue and Grace, a lifestyle wellness brand focusing on hormone health and life-changing skincare, health, and home products. Their journey began through personal struggles with infertility, leading them to create products aimed at hormone health. The brand offers skincare, morning supplements for detoxifying the liver and providing energy, hydration drinks with functional benefits, collagen mixes, and home care products replacing toxic chemicals.
Community Building and Product Success
The podcast discusses Sarah and Ben's approach to community building and product success. They engaged in over 60 events to establish connections, gather feedback, and foster a supportive community for their advocates. Their best-selling product, Hydrate Detox, highlights consolidation and functionality with natural energy production, detoxification, and reduction of inflammation, catering to holistic health needs.
Business Adaptations and Lifestyle Design
Sarah and Ben's journey involved adapting their business strategies, such as using an RV to travel for events and prioritizing family lifestyle. With a focus on intentional living, they align work with family time, emphasizing proximity and quality interactions within the family unit. Their emphasis on work-life balance and intentional decisions highlights the importance of integrating personal values into business growth.
Product Line and Simplified Wellness Solutions
Hue and Grace offer a diverse product line focusing on skincare, morning supplements, hydration drinks, collagen mixes, and home care, aiming for simplified wellness solutions. Their offerings address detoxification, energy, mental clarity, hydration, and reduction of inflammation with bioavailable, natural ingredients. The brand's mission involves promoting healthier lifestyle choices through functional products.
Connection to the Audience and Promotional Offer
Listeners are encouraged to connect with Sarah and Ben via Instagram or LinkedIn to learn more about their brand and products. An exclusive offer through huandgrace.com/brandbuilder provides a 10% discount for interested customers. The podcast episode underscores the significance of engaging with the audience and offering accessible, quality products to promote well-being and healthy living.
Review and Special Request
The listeners are encouraged to rate, review, and share the podcast, with a special bonus offered for leaving a review. By engaging with reviews and sharing feedback, listeners can access exclusive video interviews through a private members-only area. Additionally, recommendations are made for connecting with the podcast hosts on Instagram and other platforms to stay updated on brand insights and offerings.
When Sara and Ben got married in their early twenties, the last thing they expected to struggle with was infertility. For 14 years, their inability to conceive remained unexplained. Then, during their quest to find answers, they discovered the pivotal role of hormonal health. Join us today as we sit down with Sara and Ben to discuss what inspired them to create clean, safe, and trusted products supporting hormone health and the phenomenal story behind their brand, Hugh & Grace, named after their two miracle children — both of whom were borne by Sara and Ben’s wonderful sisters who volunteered to be surrogates! In our conversation, we get into the disruptive impact that ingredients in everyday products can have on our hormones, the many conditions beyond infertility associated with exposure to these chemicals, and why they felt compelled to start this company and help others, despite the challenges. Sara and Ben also share their insights on navigating entrepreneurship, identifying customer pain points, how they developed their products, and much more. If you’ve been trying to figure out how to turn your passion into a business, while also making logical, business-minded decisions, then this informative and inspirational conversation is a must-listen!
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