Profit by Design 312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated
All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode.
Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions.
Profit by Design is a Tap the Potential Production.
Show Highlights:
- Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life program
- The changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitability
- Bonnie’s words of wisdom to other business owners about prioritizing time and tasks
- The value in handing off tasks to other team members and using time audits and accountability charts
- Bonnie’s thoughts on hiring challenges THEN and NOW
- Showing up authentically and honestly in job ads about the company culture and core values
- Bonnie’s growth in leadership skills
- Why Fresh Tech Integrated is a great place to work for A-players
- Being committed to the immutable laws and the culture of the business—both for team members and clients
- A gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!)
Links and Resources:
Connect with Bonnie Cecil and Fresh Tech Integrated:
Website, YouTube, Instagram, Facebook, and X
Connect with Dr. Sabrina and Tap the Potential
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Mentioned in this episode:
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We know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!