99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing

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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.

Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.

Takeaways

• Fans want to see themselves in marketing messages.
• Relatability transforms generic interactions into engaging ones.
• Address emotions and experiences in your emails.
• Use images that reflect your audience's demographics.
• Incorporate testimonials for authenticity and emotional weight.
• Tell vivid stories that resonate with your audience.
• Focus on shared experiences to create emotional connections.
• Acknowledge fan loyalty to make them feel valued.
• Relatability can lead to higher ticket sales.
• Celebrate the shared values and passions of your fans.

Chapters

00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to Campaigns

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