Most firms chase growth by buying more ads. Chris Keller took the opposite path.
As CEO of Keller Swan, he rebuilt operations, intake, and leadership systems first, then let marketing amplify what the firm could already handle. The result: 600 signed cases a month across six states without losing control of quality, culture, or profitability.
You'll learn:
- Why fixing intake and operations before increasing demand prevents chaos at scale
- How data visibility changes decision-making from gut instinct to repeatable execution
- Why staffing weekends and verification teams reduces falloff more than more leads
- How leadership growth becomes the real bottleneck once firms pass early traction
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Personal Injury Mastermind w/ Chris Dreyer