James Schramko Podcast 1139 – The 64:4 Breakthrough: Two Record Months Through Focus
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Sep 24, 2025 This podcast explores a remarkable business transformation driven by the 64:4 principle, revealing that 64% of results come from just 4% of activities. The host shares insights on closing a community program that was draining resources and highlights the success of a premium mentoring service that delivered impressive results, including a $550 million client exit. Learn how simplifying operations, eliminating distractions, and focusing exclusively on high-value offerings led to record revenue and thriving community engagement.
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The 64:4 Leverage Principle
- James Schramko observed that 64% of results come from 4% of activities, making most work low-impact.
- This reveals that simplifying focus can multiply results rather than just improve them slightly.
Memberships With Very Different Returns
- James ran two memberships (Connect $59 and Mentor $1,800) and found they served different customers and outcomes.
- He discovered Connect consumed daily time but produced far less transformational revenue than Mentor.
Closing Connect With Respectful Notice
- James announced Connect's closure with 30 days' notice and removed annual billing to make the transition clean.
- The response was gratitude and no negative comments, and some members upgraded to Mentor.