Fitt Insider OpenAI, Anthropic enter healthcare, Strava's IPO, Target's Wellness push
Jan 13, 2026
Exciting developments are on the horizon as Strava gears up for its IPO, transitioning from a social fitness app to a full-fledged athlete operating system. Meanwhile, OpenAI and Anthropic are making waves in healthcare with AI tools designed to enhance patient care. Target is expanding its wellness division by 30%, aiming to become a go-to hub for health products. Good Culture secures a major investment, further riding the wave of the protein trend. The convergence of fitness, wellness, and healthcare is reshaping business landscapes.
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Strava Becomes An Athlete OS
- Strava is shifting from a social fitness app into an "athlete OS" by adding AI tools and acquisitions.
- The company monetizes performance, competition, and community to prepare for an IPO led by Goldman Sachs.
AI Is Moving Into Clinical Workflows
- OpenAI and Anthropic launched HIPAA-ready products that ingest medical and wellness data to serve clinical and research workflows.
- These moves shift AI from answering questions to transforming care delivery, administration, and drug development.
Use Mass Retail For Wellness Distribution
- Retailers should treat mass chains like Target as discovery and distribution engines for wellness brands.
- Expand product assortments in supplements, protein, and better-for-you foods to reach mainstream customers.