Masters in Business Lucid CEO Peter Rawlinson on Computer Automotive Engineering
Jun 20, 2024
Peter Rawlinson, ex-Tesla engineer now CEO of Lucid Motors, discusses automotive evolution, innovative electric vehicle engineering surpassing Tesla, decision-making in engineering, transitioning Lucid from battery maker to EV manufacturer, designing high-performance cars, emphasizing China's EV advancements, and Lucid's future expansion plans.
AI Snips
Chapters
Transcript
Episode notes
Model S Genesis
- Rawlinson joined Tesla in 2009, before the Model S existed, and convinced Elon Musk to start the design from scratch.
- Working with a small team in a repurposed SpaceX office, they designed the revolutionary car in record time.
Digital Prototyping
- Rawlinson's engineering philosophy prioritizes thorough computer testing and simulation.
- This 'computational prototyping' minimizes reliance on early physical prototypes, accelerating the development process.
Lucid's Technological Edge
- Peter Rawlinson believes Lucid Motors has surpassed Tesla in technological innovation within the EV space.
- He highlighted Lucid's focus on efficiency, exemplified by achieving 5 miles of range per kilowatt hour.