Mica Tenenbaum and Matthew Lewin, the creative duo behind Magdalena Bay, delve into their imaginative soundscapes and narrative-driven music. They discuss their new album, exploring themes of identity and technology through the character True, who undergoes a consciousness upgrade. Personal experiences shape their lyrics, with a mix of love and loss reflected in tracks like 'death and romance.' They also share insights on emotional storytelling and the evolution of their sound, drawing inspiration from classic bands like ABBA.
Magdalena Bay's 'Imaginal Disk' uniquely combines catchy pop sounds with darker lyrical themes, showcasing their artistic depth and appeal.
The duo's album reflects a narrative-driven exploration of identity and consciousness, drawing from personal experiences and emotional resonance.
Deep dives
The Power of Amazon Prime in Creative Inspiration
Amazon Prime serves not only as a shipping and streaming service but also as a crucial tool for igniting creativity. It provides quick access to materials such as sketchbooks, brushes, and pens for enthusiasts eager to dive back into hobbies like comic book creation. The streaming service offers a variety of inspirational content, ranging from thrilling satires to superhero dramas, which can spark new ideas and projects. Additionally, Amazon Music enriches the creative process by providing curated playlists that set the perfect mood for artistic endeavors.
Exploring New Musical Talent
The spotlight is on emerging artists who are making waves in the music industry. The discussion emphasizes the importance of looking beyond the charts to find unique sounds that deserve wider recognition. One notable mention is Magdalena Bay, whose recent album 'Imaginal Disc' showcases an eclectic mix of genres while telling a compelling narrative. Their ability to blend darker lyrical themes with catchy, buoyant music highlights the group's artistic depth and potential for connecting with a diverse audience.
The Concept and Storytelling in 'Imaginal Disc'
Magdalena Bay's 'Imaginal Disc' unfolds as a narrative-driven exploration of self-discovery, reflecting profound themes of consciousness, identity, and family history. Inspired by their own immigrant backgrounds and personal therapy journeys, the duo infuses their lyrics with layers of meaning and emotional resonance. They creatively utilize sound cues and sequencing to enhance the storytelling aspect of their music, creating a cinematic experience for listeners. Their approach allows for interpretation, inviting audiences to engage with the narrative on a personal level while addressing the complexities of human flaws and acceptance.
Few pop groups are making music as imaginative as Magdalena Bay. The Los Angeles-based duo of singer Mica Tenenbaum and multi-instrumentalist Matthew Lewin, have been steadily releasing music since 2016, eventually breaking out with their viral hit “Killshot,” four years later. In the last four years, their work has dabbled in everything from 70’s disco-pop to Y2K pastiche. Their music, often narrative-based and paired with equally stunning visuals, excels in balancing tension; there’s gossamer-sounding production juxtaposed with dark, conceptual lyrics, or chaotic cacophony placed alongside ironic euphoria.
Their sophomore album Imaginal Disk is out today, and is no exception. The record is a concept album of sorts, as it follows the story of a character named True, after receiving a “consciousness upgrade” in the form of the titular “imaginal disk.” Over the course of fifteen songs, Tenenbaum and Lewin tell a story about identity, technology, and what it means to be a human.
It’s a lofty record, so Switched On Pop’s Reanna Cruz sat down with Magdalena Bay to talk about how this album manages to sound so gorgeous — and took some cues from ABBA in the process.