Uncensored CMO How to be a successful challenger - Adam Morgan
Dec 16, 2019
56:05
Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.
In this episode:
- Why being No.2 is better
- How he turned the anger of his project being shelved into a career-defining opportunity
- Being turned down by Phil Knight and where the idea of a Challenger brand came from
- The importance of over-commitment and being obsessed with execution
- How Tony’s Chocolonely have become a truly challenger brand
- How to be a pirate in the navy without getting fired
- What you can learn from a catwalk show and how constraints can turn into your greatest advantage
- The curse of data and how it leads us to a decline in creativity
- The furtile zero and what to do with no budget
- Adam shares his worst career moment
- Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
- The one thing Adam has never told anyone before
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