The Dollop with Dave Anthony and Gareth Reynolds 613 - SoulCycle
Dec 19, 2023
Comedians Gareth Reynolds and Dave Anthony examine the groundbreaking company SoulCycle, discussing topics such as the rise of fitness cults, the harsh reality of SoulCycle's training program, controversial behavior of instructors, and controversies and downfall of the company.
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SoulCycle's Origin Story
- Ruth Zukerman started teaching spin after her instructor left and quickly became the studio's star attraction.
- She and partners opened SoulCycle on the Upper West Side and sold an exclusive, candlelit experience to wealthy clients.
Instructors Over Fitness Metrics
- SoulCycle built value by emphasizing instructors and atmosphere over pure athletic metrics.
- That cultish focus made the brand aspirational for wealthy, image-conscious clients.
Superstar Instructors, Fragile Workforce
- Top instructors like Stacey Griffith earned massive incomes and special perks while trainees worked for minimal pay.
- That pay disparity and celebrity treatment fueled internal resentment and a class of superstar instructors.