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The Home Service Expert Podcast
Q&A with Tommy - Crafting Smarter Business Moves with Data and Analytics
Dec 22, 2023
Tommy Mello, founder of A1 Garage Doors, shares insights on business expansions, booking rates, recruitment and retention strategies, and data analysis. Topics covered include discounting strategies, targeting the right clients, automating data analysis, networking in marketing, sacrifices in business, and the importance of reviews.
01:00:21
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Quick takeaways
- Bundling products and offering high-value extras can increase business opportunities and convert leads into customers.
- Building relationships and networking are crucial for expanding into new markets and generating referrals.
Deep dives
Importance of offering options and bundles
When faced with a customer considering a lower-priced competitor, it is crucial to emphasize the importance of having options. By bundling products or services and offering extras of low cost but high value to the client, instead of simply discounting the price, the business can create more opportunities and convert leads into sold customers.
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