Animal Spirits Podcast

Talk Your Book: Making Money When Stocks Are Up or Down

16 snips
Sep 22, 2025
Graham Day, EVP and Chief Investment Officer at Innovator Capital Management, shares insights on defining outcomes in investment strategies. He dives into the mechanics of Dual Direction ETFs, explaining how they provide potential upside with protection against market declines. Graham discusses practical use cases for advisors, including tax benefits, annual maturities, and how these products compare to traditional bonds. He highlights the proactive innovation driving product development at Innovator, making investing more accessible and strategic for clients.
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INSIGHT

How Dual Direction ETFs Work

  • Dual direction ETFs combine upside caps with inverse one-for-one gains when markets fall within a defined range.
  • They switch to a buffer beyond that range, giving known outcomes rather than full tail protection.
INSIGHT

One-Year Caps And One-For-One Inverse

  • A 15% dual direction ETF tracked the S&P one-for-one up to an upside cap (example 8.7%) over a one-year period.
  • If the S&P falls up to 15% you gain one-for-one, then the product becomes a downside buffer beyond that.
INSIGHT

Designed For Typical Corrections

  • Most market losses over one-year windows fall between 0% and -15%, where dual direction ETFs perform best.
  • These ETFs target the common correction range rather than rare catastrophic crashes.
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