Young and Profiting (YAP) with Hala Taha

Amy Porterfield: How I Quit My Job and Built a Multi-Million Dollar Business Online, My Step-By-Step Blueprint | E244

Sep 11, 2023

Amy Porterfield, former employee of Harley Davidson and former collaborator of Tony Robbins, shares her journey of quitting her job and building a multi-million dollar business online. She discusses working with Tony Robbins, valuing freedom over security, leaving a job gracefully, setting boundaries as an entrepreneur, finding your ideal customer, revenue generation strategies, and the importance of having your own website and email list.

01:09:18

Episode guests

Amy Porterfield

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Quick takeaways

Identify your 10% edge, ideal audience, and profit potential to find your business idea that aligns with your passions.

Research the market, define your core offering, set a price point, and provide guarantees to create a valuable offer.

Choose your audience based on values, goals, ability to invest, and provide value as an entrepreneur.

Deep dives

Finding Your Business Idea

To find your business idea, you need to identify your 10% edge, who you want to serve, the profit potential, and what brings you joy. Your 10% edge refers to the results you've achieved for yourself or others. Consider where you excel professionally and personally. Next, determine who your ideal audience is and what challenges or desires you can help them with. Research existing competitors and validate if people are spending money in that area. Finally, ensure that your business idea brings you joy and aligns with your passions.

Introduction

3min

A Desire for Freedom and Success in the Online Business World

2min

Transitioning from the Corporate World to Entrepreneurship

21min

Revolutionizing Business with Shopify and Enjoying Delicious Meals with Factor

6min

Setting Boundaries as an Entrepreneur

18min

Sponsor Ads for Pipe Drive, Indeed, and Zbiotics

6min

Persistence and Growth Mindset

5min

Building Websites and the Value of Email Marketing

3min

Improving Email Marketing Performance

12min

Amy Porterfield once worked with brands like Harley Davidson and for individuals like performance coach Tony Robbins. But after one fateful boardroom meeting, she realized she wanted more, including the freedom to work when, where and how she wanted. So she quit her job, started her own business, and found the freedom she desired. In today’s episode, Amy gives a masterclass on how to start your next big thing, whether you are moving from one product offering to another offering, or quitting your job and striking out on your own.

Amy Porterfield is an online marketing expert and CEO of her own multimillion-dollar business. Through her best-selling courses and top-ranked marketing podcast Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs trade burnout for freedom, income, and impact and find professional autonomy, independence, and success far beyond what a corporate glass ceiling would traditionally allow.

In this episode, Hala and Amy will discuss:

- Working with Tony Robbins

- Valuing freedom more than security

- Making the leap from 9-to-5 to entrepreneurship

- How to gracefully and effectively leave a job

- Setting boundaries for your sacrifices

- Finding your sweet spot and 10 percent edge

- Identifying your ideal customer

- Why you need your own website and email list

- Ways to improve subject lines and open rates

- Revenue generation strategies for new entrepreneurs

- And other topics…

Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of her own multimillion-dollar business. Through her best-selling courses and top-ranked marketing podcast Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs trade burnout for freedom, income, and impact and find professional autonomy, independence, and success far beyond what a corporate glass ceiling would traditionally allow. She has been featured in Forbes, Fast Company, CNBC, Business Insider, and Entrepreneur, and her company has twice been awarded the Inc. 5000 Award as one of the fastest-growing privately held companies in the U.S. She runs her growing business from Nashville, Tennessee, where she lives with her husband, Hobie, and their Labradoodle, Scout.

Resources Mentioned:

Amy’s Website: https://www.amyporterfield.com/

Amy’s LinkedIn: https://www.linkedin.com/in/amyporterfield/

Amy’s Twitter: https://twitter.com/AmyPorterfield

Amy’s Instagram: https://www.instagram.com/amyporterfield/

Amy’s Facebook: https://www.facebook.com/AmyPorterfield/

Amy’s YouTube: https://www.youtube.com/user/AmyPorterfield

Amy’s Podcast, Online Marketing Made Easy: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Amy’s new book Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879

LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘podcast’ for 30% off at yapmedia.io/course.

Sponsored By:

Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify

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