118: The Organic Food Millionaire: How She Scaled Urban Remedy To $46 Million with Neka Pasquale

Today, I’m joined by Neka Pasquale, an acupuncturist, herbalist, author, and the founder of Urban Remedy, an 8-figure certified organic food and beverage company that Neka grew from her kitchen. 

Neka first started Urban Remedy as a side project. After deciding to take a break from her acupuncture practice, Neka directed more focus toward Urban Remedy, and quickly realized its growth potential. Soon, she was offered her first $1 million in funding, and Urban Remedy took off, growing by 100% every year for the first 5 years. 

Today, Urban Remedy is available in more than 300 Whole Foods locations, and is on pace to do $60 million in revenue in 2024. 

In this episode, you’ll hear about Neka’s experience as a first-time founder — including what she would’ve done differently when raising money. You’ll also hear about the challenges of being a female founder, what to look for in investors and C-suite hires, and Neka’s guiding belief — that food is healing. 

Key Takeaways with Neka Pasquale

• Who is Neka Pasquale? 
• Reducing pain through diets
• The explosive growth of Urban Remedy
• The challenges of being a female founder
• Deciding to raise money
• Hiring a CEO
• Logistics challenges in food & beverage
• Opening and growing 20 retail locations
• The vision beyond 8 figures
• Advice for women founders

Get the full show notes here: https://beyondamillion.com/118

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