Property Management Growth with DoorGrow DGS 40: Level Up Your Property Management Business By Hiring a Great Assistant
Do you need someone to help you build your dream? Someone who can handle your scheduling, email, and other tasks while you focus on the big stuff? Someone with the same native language and same culture? The only thing worse than not having an assistant is having the wrong assistant.
Today, I am talking to Tim Francis, founder of the Great Assistant Program. During downtime as a touring drummer and after overcoming an illness, Tim had an interest in property management. He realized a brute-force method was not a sustainable long-term strategy. He needed help. He tried assistants from all over the world, only to have disastrous results. So, he created the Great Assistant Program.
You'll Learn...[08:02] Tim had the common problems of letting go of control, not trusting others, not wanting to take time to train or manage, not knowing where to find assistants, and not knowing what to delegate. [08:35] After about four years, Tim was willing to offer higher pay to find an assistant in the United States or Canada and make a long-term commitment to them. [09:02] Tim learned that paying the lowest dollar amount and making the smallest commitment to someone, always resulted in them being here today and gone tomorrow. [09:47] Tim started using various tools, such as the Kolbe Index, that focus on different personalities and management styles. [09:56] Tim has had negative experiences using Upwork, a Website for freelancers to connect with business owners and entrepreneurs about jobs. [11:15] Tim discovered which marketing and operations tasks he could delegate to his assistant. [11:29] By having the right assistant, you can go from working 80 hours a week to getting so much done quickly in half the time. [11:48] Tim started helping others get an assistant, and over time he realized that there was a business need to help clients and friends find great assistants. [12:05] Tim created a management team and hired a corporate trainer to train assistants to make sure they are ready. [12:30] The Great Assistant Program has an 85 percent stick rate. For the remaining 15 percent of assistants that don't fit, there is a 90-day rematch guarantee. [14:10] What's the dollar-per-hour cost in real terms? You can pay someone in the Philippines $4 or someone in the United States or Canada for $16-20. The Philippines is less expensive, but it takes hours to explain things repeatedly and fix mistakes later. How much have your really spent? [16:21] If you have an assistant from North America that is high-caliber, they will produce at least 2-3X the work and results. You can feel safe that they understand you and trust that they will treat your customers well. [18:28] Finding a great assistant can be an issue for entrepreneurs starting out to multi-millionaires. It doesn't matter how big or small you are. [19:14] Time is your scarcest and most valuable resource. Give people money to get more time. [19:48] The Great Assistant Program takes care of what you need to find the right assistant. It takes everything off your plate - from posting jobs, figuring out what you need, to finding matches. [21:15] You are probably willing to pay thousands of dollars to undo what previous assistants had done. You don't want to play Russian Roulette anymore. [22:40] Go to DoorGrow.com/greatassistant and fill out the form that determines if you need a great assistant. Plus you get a video gift! [24:01] What is your #1 frustration or challenge in getting a great assistant? The #1 response was control and trust. [24:33] Anytime in business, including property management, if you feel like you are taking a blind risk, that is a horrible feeling. Use the process provided by the Great Assistant Program to reduce the risk. It involves expanding your pool of talent, using the Kolbe Index, and trying work and cognitive tests. [26:23] How do you determine what you will have an assistant do? In property management, there is a lot of work to do. Have your assistant work on preparatory documents, lease renewals, pulling records, scheduling interviews, research, setting up events, posting rental ads, contract signing, scheduling move-in appointments, and tenant screening. [29:15] Just like with surgery, the surgeon does not prepare the patient and tools. The surgeon only does what is appropriate. This is not a form of superiority, it is about appropriateness, and everything done regarding the surgery is vital. [31:09] Critical decisions when it comes to anything that is strategy and high-level skill or high-level access is yours to handle and keep as the property manager. [33:28] Unpacking is the secret to delegating work. Categorize your email inbox for your assistant to tackle specific areas, then you do not need to worry about them accessing sensitive information. [34:53] As a business owner, you need to shift your focus away from tactical work and shift it toward strategic work that moves your business forward. [35:05] Develop standard operating procedures (SOPs) to teach your assistant how to do specific tasks and perform processes. If you can do it once, someone else can do it forever. [40:12] For example, if your assistant handles tasks related to an event, it gives you time to connect with people rather than running around performing tactical tasks. [41:41] Some fear having a virtual assistant rather than an in-office assistant. However, having a virtual assistant can be a competitive advantage. You are not bombarded with constant interruptions through questions and offerings to help, plus you cut your staffing costs. [44:05] For example, you are in a fender-bender and what to fix your car. You face a myriad of factors and a decision to make. If you want to fix your car good and fast, it's not going to be cheap. If you want it to be fast and cheap, it's not going to be very good. If you want it to be cheap and good, your going to have to call your uncle to work on it. So, it is not going to be done fast. Good, fast, cheap - usually, you can only pick two of the three. You can't have it all! [45:08] In property management, the three pieces involved with hiring an assistant are talent, compensation, and working conditions. For a 9-to-5 traditional position that meets all three, you have to pay a ton. If you are more flexible on the work conditions, you can get someone at your preferred pay rate who is exceptionally talented. [46:45] What is more important than salary to these qualified applicants is being able to see their family more often and be a part of precious, once-in-a-lifetime moments. [47:41] What percentage of Americans want to work from home? About 67-68 Americans wish they could work full-time from home. [48:39] Various technology and tools, including videos and online project management software, allow more people to work from home. [51:08] You don't need to feel like you are exploiting someone by paying them $16-20 per hour. The reality is that if you let someone work from home, they truly appreciate and value the time it gives them with their family, the ability to work in the comfort of their own home, and the money they save on not having to commute or on child care. Working conditions are part of the compensation. [53:40] When your relationship with an assistant does not work out, figure out why. Did you get an assistant too early? Don't know what the high- and low-level tasks are yet? [57:00] If you are an entrepreneur who sees your team as some sort of servitude or slave to you, then you are not a good fit for the Great Assistant Program. You can't treat someone terribly because you are the problem. Instead, how can you support your team? [59:00] As an entrepreneur, see the possibilities that come with getting the right person to support you and embracing the role of being a coach. [01:01:00] What is the order of what you are delegating? As an entrepreneur, rather than going off and doing something else once you hire an assistant, instead show them how to take over stuff that you are already doing. Also, pick the right tasks in the right order. [01:02:39] Record yourself performing a non-critical task that is easy to learn and teach, let your assistant watch it, then watch them perform the task. The training cycle is complete, and you are getting a pay off just a few days later. [01:03:48] Trough of Sorrow: The thought that once you hire an assistant, everything is going to be sunshine and rainbows. The reality is the opposite because you need to train, onboard, and manage them. The negative investment becomes less and turns into a positive ROI. [01:04:45] Investor Mindset: The assistant keeps getting better as you invest in them over time. [01:06:25] View every team member as an investment. The longer you have them, the better they get. Look for a relationship that will make a massive difference to your company. [01:07:45] Energy Management vs. Time Management: The biggest wins to when you onboard an assistant is to figure out what's taking you time and what's taking you time that you hate doing? The things you hate, are the things your assistant loves to do.
TweetablesThere is compound interest in the people you hire.
Your very first hire should be an assistant.
It's a problem and a challenge knowing how to get an assistant.
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